Market America

Distribution On Demand

July 2006
By DC eVOLVE Staff

Market America is an e-commerce business selling the latest cutting edge products. Called the mall without walls, they sell everything from nutritional supplements to cosmetics and household cleaners. Market America provides the highest quality market-driven products to consumers through their unique and innovative UnFranchise® system, through more than 100,000 distributors worldwide.

From the company's founding in 1992 until 2000, it used a paper picking system. As the company experienced rapid growth, more and more labor was needed to accommodate the rising volume of orders. In July of 2000 Market America elected to install a pick-to-light system from Lightning Pick Technologies for both the high and low volume areas of their Greensboro, NC personal products distribution center.