A Party of Thousands
Material Handling Management
Lia sophia automates order picking to support increased demand and shorten lead times.
October 2009
Lia sophia is a jewelry company with products sold through a national network of independent sales contractors, known as Advisors, at jewelry parties (roughly analogous to Tupperware parties). Headquartered in Wood Dale, Ill. (near Chicago), the company’s objective is to provide exceptional support for its independent Advisors at all times.
Lia sophia sells exclusively through Advisors who receive catalogs throughout the year. Twice a year, lia sophia introduces a new product line and provides Advisors with the new literature. Generally, there’s a sales spike after the launch of a new line, but the busiest time of year is November through December. The company has experienced a high rate of growth, largely through strong branding efforts focusing on quality and affordable pricing for fashion-forward jewelry. Today, there are thousands of independent Advisors hosting jewelry parties, and additional Advisors join the network each month.